Privacy Policy

1. Data Controller

Rely Analytics ("we," "us," or "our"), operating under the domain RelyBI.com, is the data controller responsible for your personal data. For any data protection inquiries, you can contact us at:

2. Personal Data We Collect

We collect and process the following categories of personal data:

2.1 Information You Provide Directly

• Contact information: name, email address, phone number, company name
• Account information: login credentials, account preferences
• Inquiry data: messages submitted through contact forms, demo requests, partnership inquiries
• Integration preferences: selected data connections and platform preferences

2.2 Information Collected Automatically

• Technical data: IP address, browser type and version, operating system, device information
• Usage data: pages visited, time spent on pages, navigation patterns, referral source
• Cookie data: as described in our Cookie Policy

2.3 Client Business Data

When providing our BI and analytics services, we may process business data on behalf of our clients (acting as a data processor). This data is governed by our Master Services Agreement and any applicable Data Processing Agreement.

3. Legal Basis for Processing (GDPR Art. 6)

We process your personal data under the following legal bases:

• Contract performance (Art. 6(1)(b)): Processing necessary to deliver our services, manage your account, and fulfil contractual obligations.
• Legitimate interest (Art. 6(1)(f)): Processing for business operations, improving our services, fraud prevention, and direct marketing to existing clients.
• Consent (Art. 6(1)(a)): Processing based on your explicit consent, such as marketing communications and non-essential cookies. You may withdraw consent at any time.
• Legal obligation (Art. 6(1)(c)): Processing required to comply with applicable laws, regulations, or legal proceedings.

4. How We Use Your Data

We use your personal data for the following purposes:

• Providing and improving our BI and analytics services
• Responding to inquiries, demo requests, and partnership applications
• Managing client accounts and subscriptions
• Sending service-related communications and updates
• Marketing communications (with your consent)
• Analyzing website usage to improve user experience
• Ensuring platform security and preventing fraud
• Complying with legal and regulatory requirements

5. Data Sharing & Third Parties

We do not sell your personal data. We may share data with the following categories of recipients:

• Service providers: Cloud hosting, email delivery, payment processing, and analytics providers who process data on our behalf under strict data processing agreements.
• Professional advisors: Legal, accounting, and insurance professionals as needed.
• Legal authorities: When required by law, regulation, or legal process.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice.

All third-party processors are required to implement appropriate security measures and process data only as instructed.

6. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When such transfers occur, we ensure adequate protection through EU-approved mechanisms, including Standard Contractual Clauses (SCCs), adequacy decisions by the European Commission, or other lawful transfer mechanisms under GDPR Chapter V.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Client data: Duration of the service agreement plus 12 months for transition, unless longer retention is required by law.
• Contact/inquiry data: Up to 24 months from the last interaction.
• Marketing data: Until consent is withdrawn or 36 months from last engagement.
• Financial records: As required by applicable tax and accounting laws (typically 7 years).
• Website analytics: Up to 26 months.

8. Your Rights Under GDPR

As a data subject, you have the following rights under the GDPR:

• Right of access (Art. 15): Request a copy of the personal data we hold about you.
• Right to rectification (Art. 16): Request correction of inaccurate or incomplete data.
• Right to erasure (Art. 17): Request deletion of your personal data ("right to be forgotten").
• Right to restrict processing (Art. 18): Request limitation of data processing in certain circumstances.
• Right to data portability (Art. 20): Receive your data in a structured, machine-readable format.
• Right to object (Art. 21): Object to processing based on legitimate interest or direct marketing.
• Right to withdraw consent (Art. 7): Withdraw consent at any time without affecting prior processing.
• Right to lodge a complaint: File a complaint with your local Data Protection Authority.

To exercise any of these rights, contact us at Info@RelyBI.com. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• TLS/SSL encryption for data in transit
• AES-256 encryption for data at rest
• Role-based access controls and multi-factor authentication
• Regular security audits and vulnerability assessments
• Employee training on data protection and security
• Incident response and breach notification procedures

10. Children's Privacy

Our services are designed for businesses and are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email to registered users and highlighted on our website. We encourage you to review this page periodically for the latest information.

12. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: